Our marketing strategy continues to focus on the StatPro Revolution brand and the benefits of our cloud-based platform to clients.Our marketing strategy continues to focus on the StatPro Revolution brand and the benefits of our cloud-based platform to clients. StatPro.com is the key vessel for this message and hosts a variety of content for our marketplace as well as the online store where we sell StatPro Revolution. Short videos and thought leadership pieces help position StatPro as the expert in portfolio analytics. In September 2012 we hosted our cloud summit event in London which attracted clients, partners, fund administrators and prospects keen to hear how cloud technology is transforming the way software is being developed and delivered with tangible business benefits for all.
To support our global campaigns we attend and speak at targeted industry events in key locations globally. This helps us connect with our target audience and build relationships with partners; it’s also a great way to show off the product with live demos and presentations as well as raise the profile of our senior team.
We continue to support our sales teams with local initiatives ranging from client user groups to breakfast briefings and webinars. This ensures client transparency, generates valuable product feedback and new leads which can be nurtured into sales opportunities.
Partnering with someone like StatPro makes sense for us because you are the experts in the field, we are not... The fact that it is cloud-based makes sense in terms of its transferability across the globe. StatPro has the global support so we can offer a local support base to our clients.
Marketing and Technology Director
14 March 2013